CONVERSION HIERARCHY1 — Headline promise2 — Single primary CTA3 — Proof of structure (phases, modules)4 — Value framing5 — Risk removal6 — Repeated CTA at page end
COMPONENT SYSTEMPrimary CTA — black pill, 12px / 0.14em uppercaseAccent CTA — lime pill on dark surfacesCard — 26px radius, white or #14140FIndex grid — 1px hairline, numbered cellsChip — 999px pill, 11px label
PRIMARYSECONDARYTERTIARY
PALETTE & TYPEAa — Poppins
Display 300 uppercase, tight tracking. Body 400 at 15–17px. Labels 11px at 0.2em.